https://ogma.newcastle.edu.au/vital/access/ /manager/Index ${session.getAttribute("locale")} 5 Families and food: exploring food well-being in poverty https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:42260 Wed 28 Feb 2024 14:40:20 AEDT ]]> Transformational learning approach to embedding UN sustainable development goal 1: no poverty, in business curricula https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:35230 Wed 28 Feb 2024 14:38:12 AEDT ]]> Enhancing brand relationship performance through customer participation and value creation in social media brand communities https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:42515 Wed 24 Aug 2022 10:21:19 AEST ]]> Setting the future of digital and social media marketing research: perspectives and research propositions https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:40666 Wed 20 Jul 2022 10:09:29 AEST ]]> To follow the yellow brick road: exploring the journey to mental well-being consumption https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:35618 Wed 18 Sep 2019 11:37:33 AEST ]]> Customer engagement behaviours in social media: capturing innovation opportunities https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:42065 Wed 17 Aug 2022 15:43:19 AEST ]]> Advancing food well-being in poverty through intersectionality https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:40706 Wed 13 Mar 2024 19:05:37 AEDT ]]> SafeCX: a framework for safe customer experience in omnichannel retailing https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:47018 Wed 13 Mar 2024 08:09:47 AEDT ]]> Towards a conceptualisation of customer perceived value in periodic hallmark events https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:35850 Wed 11 Dec 2019 13:27:23 AEDT ]]> Creating compelling e-service encounters: examining e-service attributes and flow https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:9172 Wed 11 Apr 2018 17:20:52 AEST ]]> Examining the relationships between attributes of e-service delivery, involvement, trust and behavioural intentions in the internet environment https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:6150 Wed 11 Apr 2018 17:08:52 AEST ]]> Modeling a formative measure of relationship quality and its effects: evidence from the Hong Kong retail banking industry https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:18388 Wed 11 Apr 2018 16:15:04 AEST ]]> Examining the effects of perceived web innovateness in e-retailing. https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:11642 Wed 11 Apr 2018 15:12:00 AEST ]]> Examining the interrelationships of relationship quality, customer loyalty and cross buying behaviour in the Hong Kong retail banking industry https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:14802 Wed 11 Apr 2018 14:23:45 AEST ]]> An examination of not-for-profit stakeholder networks for relationship management: a small-scale analysis on social media https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:25214 Wed 11 Apr 2018 13:46:08 AEST ]]> Examining the antecedents of group-oriented travel behaviour to large-scale events: a conceptual model and propositions https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:9168 Wed 11 Apr 2018 12:56:50 AEST ]]> Investigating the relationships between e-service quality, product involvement and flow on behavioural intentions of e-services https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:6089 Wed 11 Apr 2018 11:59:54 AEST ]]> Exploring the impact of sexual content and sexual self-schema on advertising effectiveness of Female consumers: a conceptual framework https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:14810 Wed 11 Apr 2018 11:14:13 AEST ]]> Examining word association networks: a cross-country comparison of women's perceptions of HPV testing and vaccination https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:30797 Wed 11 Apr 2018 10:36:06 AEST ]]> Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:9173 Wed 11 Apr 2018 10:15:33 AEST ]]> A data-driven approach to reverse engineering customer engagement models: towards functional constructs https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:16801 Wed 11 Apr 2018 09:24:30 AEST ]]> Measuring Effective Complaint Handling by Government https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:43923 Wed 05 Oct 2022 10:10:26 AEDT ]]> Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:45620 Wed 03 Apr 2024 11:22:20 AEDT ]]> Examining the drivers and brand performance implications of customer engagement with brands in the social media environment https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:19178 Tue 27 Mar 2018 09:38:27 AEDT ]]> Clustering consumers and cluster-specific behavioural models https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:43055 k-Nearest Neighbour graph (MST-kNN). Cluster-specific consumer behaviours relating to customer engagement are predicted using symbolic regression analysis which, in a commercial setting, would provide the basis for personalized marketing strategies. Five major clusters were found in the dataset of 371 respondents who answered questions from theoretical marketing constructs related to online consumer behaviours. They are labelled as follows: 'Brand Rationalists', 'Passive Socializers', 'Immersers', 'Hedonic Sharers' and 'Active Participators'. For each of these clusters, a linear model of customer engagement was predicted using symbolic regression analysis. These models inform possible personalized marketing strategies after proper segmentation of the customers based on their online consumer behaviour, rather than simple demographic characteristics.]]> Tue 13 Sep 2022 08:35:50 AEST ]]> B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:47042 Tue 13 Dec 2022 14:22:27 AEDT ]]> Return on Investment of Complaint Management: A Review and Research Agenda https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:50176 Tue 03 Oct 2023 20:33:23 AEDT ]]> An empirical assessment of consumers' evaluations of web site service quality: conceptualizing and testing a formative model https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:25656 Thu 29 Mar 2018 12:12:06 AEDT ]]> Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:49980 Thu 22 Jun 2023 11:59:40 AEST ]]> Perceived online channel value in multi-channel services: exploring its multidimensionality and nonlinear effects on intentions across service sectors and country markets https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:16382 Thu 12 Apr 2018 13:43:56 AEST ]]> Feel the VIBE: examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:37030 Thu 06 Aug 2020 15:42:15 AEST ]]> Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:31217 Sat 24 Mar 2018 08:43:17 AEDT ]]> Examining the drivers of individuals trust in online e-services: the role of innovation and off-line branding https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:8614 Sat 24 Mar 2018 08:35:43 AEDT ]]> Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:15432 Sat 24 Mar 2018 08:20:11 AEDT ]]> An analysis of group-travel motivations for major social-orientated events https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:12081 Sat 24 Mar 2018 08:13:31 AEDT ]]> Promoting internationalisation of the curriculum, critical thinking and the T-shaped business graduate in the post Global Financial Crisis age https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:12086 Sat 24 Mar 2018 08:13:30 AEDT ]]> Examining the effect of relationship quality in the Hong Kong retail banking sector https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:12087 Sat 24 Mar 2018 08:13:30 AEDT ]]> Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:11286 Sat 24 Mar 2018 08:12:43 AEDT ]]> An investigation of B2C internet commerce: e-service quality's impact on satisfaction, attitudes and behaviours https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:10209 Sat 24 Mar 2018 08:11:28 AEDT ]]> Resource-based model of e-business adoption in China: an empirical investigation https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:11415 Sat 24 Mar 2018 08:11:11 AEDT ]]> A conceptual framework to manage e-loyalty in business-to-consumer e-commerce https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:9780 Sat 24 Mar 2018 08:11:03 AEDT ]]> Examining the effects of website-induced flow in professional sporting team websites https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:11137 Sat 24 Mar 2018 08:10:29 AEDT ]]> Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:12265 Sat 24 Mar 2018 08:10:08 AEDT ]]> The effects of market orientation, technological opportunism, and e-business adoption on performance: a moderated mediation analysis https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:18265 Sat 24 Mar 2018 08:04:54 AEDT ]]> Engagement in motion: exploring short term dynamics in page-level social media metrics https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:17467 Sat 24 Mar 2018 08:04:12 AEDT ]]> An e-retailing assessment of perceived website-service innovativeness: implications for website quality evaluations, trust, loyalty and word of mouth https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:21493 Sat 24 Mar 2018 08:03:34 AEDT ]]> Examining the formation of website attitudes toward multi-channel retailers through service branding and website capabilities https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:16399 Sat 24 Mar 2018 08:00:56 AEDT ]]> Optimizing the online channel in professional sport to create trusting and loyal consumers: the role of the professional sports team brand and service quality https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:16397 Sat 24 Mar 2018 08:00:55 AEDT ]]> Modelling the effects of group-travel motivations and destination image for major social-oriented events https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:16394 Sat 24 Mar 2018 08:00:54 AEDT ]]> Managing web site performance taking account of the contingency role of branding in multi-channel retailing https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:17887 Sat 24 Mar 2018 07:56:25 AEDT ]]> Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:16093 Sat 24 Mar 2018 07:53:12 AEDT ]]> Towards a framework for understanding enduring transformational consumption choices: a mental health perspective https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:16378 Sat 24 Mar 2018 07:52:28 AEDT ]]> Factors affecting group-oriented travel intention to major events https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:21651 Sat 24 Mar 2018 07:52:22 AEDT ]]> Examining the relationships between attributes of e-service performance, brand involvement, attitudes and website loyalty: implications for e-service brand management https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:6415 Sat 24 Mar 2018 07:45:18 AEDT ]]> Super 12 rugby union: comparing the information content and infotainment usage in Australian, New Zealand and South African Super 12s website https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:6441 Sat 24 Mar 2018 07:45:15 AEDT ]]> Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:27994 Sat 24 Mar 2018 07:38:41 AEDT ]]> Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host destination https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:27995 Sat 24 Mar 2018 07:38:41 AEDT ]]> A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:25875 Sat 24 Mar 2018 07:25:54 AEDT ]]> The weight of the saddened soul: the bidirectionality between physical heaviness and sadness and its implications for sensory marketing https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:30768 Sat 24 Mar 2018 07:24:25 AEDT ]]> New insights into consumer loyalty of website-services: the quadratic effect of flow https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:28187 Sat 24 Mar 2018 07:23:55 AEDT ]]> An examination of the moderating effects in the group travel satisfaction-loyalty relationship https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:23649 Sat 24 Mar 2018 07:17:52 AEDT ]]> Modelling value drivers of group oriented travel experiences to major events and its influences on satisfaction and future travel intentions https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:22934 Sat 24 Mar 2018 07:16:50 AEDT ]]> Examining determinants of cross buying behaviour in retail banking https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:22612 Sat 24 Mar 2018 07:16:05 AEDT ]]> Assessing customers' perceived value of the online channel of multichannel retailers: a two country examination https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:22890 Sat 24 Mar 2018 07:15:18 AEDT ]]> Advancing a conceptual model for understanding the drivers of group-oriented travel behaviour to large-scale events https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:23530 Sat 24 Mar 2018 07:13:44 AEDT ]]> Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? An Australian perspective https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:22731 Sat 24 Mar 2018 07:12:25 AEDT ]]> Examining factors affecting mobile social media customer-to-customer interactions in real-time service encounters https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:27991 Mon 26 Jun 2017 09:36:18 AEST ]]> eHealth Services and SDG3: Increasing the Capacity of Care https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:47024 Mon 13 Nov 2023 08:45:35 AEDT ]]> Theories Informing eHealth Implementation: Systematic Review and Typology Classification https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:47975 Mon 13 Feb 2023 16:27:05 AEDT ]]> Customer engagement and sharing behaviors: Toward a contingent curvilinear perspective https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:50225 Mon 10 Jul 2023 11:06:16 AEST ]]> Customer engagement with brands in social media platforms Configurations, equifinality and sharing https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:41608 Mon 08 Aug 2022 13:19:19 AEST ]]> Nothing but net!: A study of the information content in Australian professional basketball websites https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:1826 Mon 05 Oct 2020 11:16:06 AEDT ]]> Engaging Gen Y customers in online brand communities: a cross-national assessment https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:37940 Mon 05 Jul 2021 15:56:23 AEST ]]> Exploring factors affecting mobile social media interactions within service environments: a theoretical framework https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:14817 Mon 02 Jul 2018 15:01:10 AEST ]]> Understanding e-WOM influence using social location based services: qualitative evidence from service encounters https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:14812 Mon 02 Jul 2018 15:01:10 AEST ]]> Examining the antecedents and consequences of customer perceived value of periodic hallmark events https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:33653 Fri 30 Nov 2018 09:10:29 AEDT ]]> Metacognitive processing in Augmented Reality - Enabled retail environments: the path to customer empowerment https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:53072 Fri 17 Nov 2023 11:48:06 AEDT ]]> Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact https://ogma.newcastle.edu.au/vital/access/ /manager/Repository/uon:51729 Fri 15 Sep 2023 18:00:29 AEST ]]>